"Lost Listings" in your SOLD.com Agent Portal provide valuable insights into leads referred to you that ultimately listed with another agent. This feature is designed to help you understand missed opportunities and refine your approach to improve future results.

What Are Lost Listings?

• Definition: Lost Listings are leads you were referred by SOLD.com, but the consumer chose to list with a different agent.
• Purpose: This feature highlights both the potential of SOLD.com leads and areas where follow-up or engagement may need improvement.

How to View Lost Listings

1. Log In to Your SOLD.com Agent Portal

   • Go to SOLD.com Agent Portal.

2. Navigate to the Referrals Tab

   • Click on the Referrals tab in your dashboard.

3. Select the Lost Listings/Sales Sub-Tab

   • Within the Referrals section, click on the Lost Listings/Sales sub-tab to view a list of leads who listed with another agent.

What Can Lost Listings Teach You?

Lost Listings demonstrate the real opportunities within SOLD.com leads. If a consumer listed with someone else, it proves they were serious about selling, which reinforces the value of nurturing these leads effectively.

Common Reasons for Lost Listings

1. Improper Expectations:

   • Many SOLD.com leads are in the early stages of their selling journey and need time and consistent follow-up before committing.

2. Insufficient Follow-Up:

   • Persistent follow-up is crucial. Many agents give up too early, missing out on long-term opportunities.

3. Overly Aggressive Approach:

   • Leads may disengage if they feel pressured. Focus on building trust and providing value.

How to Use Lost Listings to Your Advantage

• Learn From Missed Opportunities:

  • Analyze your Lost Listings to identify what went wrong.
  • Reflect on your follow-up process and communication style to see if adjustments are needed.

• Reframe Your Perspective:

  • Lost Listings aren’t failures—they’re proof that SOLD.com leads are active and viable. Use this as motivation to refine your strategy.

• Prepare for Future Success:

  • Focus on long-term nurturing, set realistic expectations, and remain consistent in your outreach to capture more opportunities.

Need Additional Help?

If you have questions about Lost Listings or need assistance improving your follow-up strategy:

• Email: [email protected]
• Chat with Support: Use the live chat feature in your SOLD.com Agent Portal.
   

By understanding Lost Listings and adapting your approach, you can turn missed opportunities into future successes with SOLD.com leads