SOLD.com provides two types of leads to agents in our network: Appointment Leads and Active Leads (also known as raw or non-appointment leads). Knowing the difference between these lead types and how to work them effectively is key to maximizing your success.

1. Appointment Leads

What They Are

• Appointment Leads are seller leads where the SOLD.com Concierge team has contacted the consumer and scheduled a consultation based on their initial inquiry (e.g., home valuation or cash offer).
• You are provided with the consumer’s full details: name, phone number, email, and property address.

How They Work

• You’ll receive a text notification when a new Appointment Lead is available.
• You have 30 minutes to claim the appointment before it moves to the next eligible agent.
• Once claimed, prepare for the consultation by reviewing the lead’s details and tailoring your approach to their expressed interest.

2. Active Leads (Raw or Non-Appointment Leads)

What They Are

• Active Leads are leads where the Concierge team has not yet made contact with the consumer.
• These leads include the name and address, and for zip code sponsors, the phone number and email address as well.
• Often, these leads are in the early stages of exploring their options.

Why They’re Provided

• To give you an opportunity to start outreach while the Concierge team continues to attempt contact.
• These leads help expand your pipeline and offer opportunities for future conversions.

Best Practices for Working Active Leads

• Send Personalized Mail: Use the address to send a letter or postcard introducing yourself.
• Initiate Contact: If contact details are available, make a friendly introduction via phone or email.
• Build Trust: Approach leads with patience and provide value, as many may not be ready to sell immediately.

Key Differences Between Appointment and Active Leads

Why Both Lead Types Matter

• Appointment Leads:

  • Provide direct opportunities to engage with consumers who have shown intent.
  • Increase the likelihood of closing a deal by focusing on their specific needs.

• Active Leads:

  • Expand your lead pool and give you a chance to connect early.
  • Help you build long-term relationships for future transactions.

Need More Help?

If you have questions about leads or need additional assistance:

• Email: [email protected]
• Schedule a Call: https://calendly.com/agent-success-team/agent-success-help
   

By understanding and working both types of leads effectively, you can grow your pipeline, close more deals, and establish long-term client relationships with SOLD.com