SOLD.com leads are designed to help you build relationships with sellers and grow your business. To get the most out of your leads, it’s important to set the right expectations, understand the types of leads you’re receiving, and follow proven best practices.

Understanding SOLD.com Leads

1. Types of Leads

   • Appointment Referrals:
     These are leads where our Concierge team has scheduled a consultation for you. These clients have expressed an interest in services like a home valuation or cash offer.

     • Tip: Be prepared for the specific intent of the lead when you reach out (e.g., discussing their home value or exploring selling options).

   • Active (Non-Appointment) Leads:
     These are top-of-funnel leads where the consumer is in the early stages of exploring selling their home.

     • Tip: Patience and nurturing are key. Many of these leads convert over time with consistent follow-up and value-driven communication.

2. Expectations

   • Top-of-Funnel Leads: Most SOLD.com leads are at the beginning of their selling journey, which means they might take 6–18 months to convert.
   • Long-Term Opportunity: Building trust and staying engaged with these leads is critical to seeing success over time.

Tips for Working Your SOLD.com Leads

1. Tailor Your Outreach

   • For appointment referrals, be prepared to discuss the lead’s specific intent (e.g., home valuation, cash offer).
   • For non-appointment leads, focus on education and value:
     • Offer equity updates.
     • Share local market insights.
     • Stay top of mind with periodic check-ins.

2. Use Multiple Touchpoints

   • Combine phone calls, emails, and texts to connect with your leads.
   • For non-appointment leads, consider sending a postcard or handwritten note to establish initial contact.

3. Set Realistic Expectations

   • Remember, SOLD.com leads are seller-focused and often need time to decide. Don’t give up after one or two follow-ups.

4. Track and Organize Your Leads

   • Use the SOLD.com Agent Portal to track your referrals and their progress.
   • Export your leads into your CRM for easier management and follow-up.

Want a Personalized Deep Dive Into Your Account?

If you’d like to explore best practices tailored to your leads and zip codes, schedule a time with our Agent Success Team:

• Schedule Your Account Review Here.

Need Help or Have Questions?

For additional support, reach out to our team:

• Email: [email protected].
• Submit a Request: Contact Us Here.

By following these tips and leveraging SOLD.com’s tools and support, you can turn your leads into lasting client relationships!