SOLD.com leads are primarily top-of-funnel seller leads, making our program unique in the lead generation space. Unlike many platforms that focus heavily on buyer leads, SOLD.com targets homeowners interested in exploring their options for selling.

Who Are SOLD.com Leads?

1. Top-of-Funnel Sellers

   • SOLD.com ads are designed to attract homeowners curious about selling their properties. These leads are typically in the early stages of their selling journey, looking for guidance, home valuations, or cash offer options.

2. Why Sellers Also Buy

   • Statistically, 82% of sellers are also buyers.
   • Many sellers are planning to purchase another property after selling their home, often in a different location.

3. Occasional Buyer Leads

   • While rare, you may encounter:
     • Organic Buyers: Consumers who find SOLD.com while searching for real estate information.
     • Sellers Looking to Buy: Leads who are selling in one area and buying in another.

What Makes SOLD.com Unique?

• Seller-Focused: The vast majority of leads are seller-focused, setting SOLD.com apart from lead generation companies that are primarily buyer-focused.
• Pay-at-Closing Model: There are no upfront costs. Agents only pay a referral fee upon successfully closing a transaction with a SOLD.com lead.

Why This Matters for Agents

1. Higher Potential for Listings

   • By focusing on sellers, SOLD.com provides agents with opportunities to secure more listings, which can also result in buyer transactions.

2. Rare Buyer Leads are a Bonus

   • If you receive a stand-alone buyer lead, it’s typically a result of organic traffic or specific client circumstances. While not the norm, these leads can complement your seller-focused efforts.

Need Help Working Your Leads?

If you’d like to learn more about how to maximize your seller leads or discuss strategies for managing your pipeline:

• Schedule a Consultation: Book Here.
• Contact Us: [email protected].

SOLD.com is here to provide seller-focused opportunities to help you grow your business. Let us know how we can assist you!