Lead Intent: General Seller
Lead Motivation: Mid-funnel, open to discussing selling options.
Definition:
These leads have expressed interest in selling and are seeking guidance. While they may be unsure about the best path forward, they are actively considering their options.
Best Practices for Outreach
- Be Direct: These leads have shown intent to sell, so engage confidently.
- Discuss Goals: Focus on their objectives and position yourself as a trusted advisor.
- Offer Value: Highlight your expertise and how you can simplify the process for them.
SOLD.com Seller Leads Playbook
Intro Script:
"Hi [Lead’s Name], this is [Your Name] with [Your Company], and I’m one of the preferred agents in your area working with SOLD.com.
I saw that you’re interested in exploring options for selling your home, and I’d love to chat with you about how I can help. I’m here to make the process as smooth as possible and find the best approach that fits your needs. When would be a good time to connect?"
Email Example:
Subject Line: Exploring Your Home Selling Options
Hi [Lead’s Name],
I noticed you recently came through SOLD.com and expressed interest in exploring your options for selling your home.
I’m one of the preferred agents in your area, and I’d love to help you figure out the best approach based on your goals and current market trends.
Whether you're ready to take the next steps or just gathering information, I’m here to guide you through the process and make it as smooth as possible.
If you'd like, we can schedule a quick call or even set up a time to meet and discuss how I can help. When would be a good time for us to connect?
Key Takeaways
- Engage these leads with confidence—they have clear selling intent.
- Tailor your communication to align with their goals and motivation.
- Use the provided script and email template as a starting point for your outreach.
Need More Help?
Chat with us now, email us at [email protected], or submit a request to receive a callback from our Agent Success Team.
