Lead Motivation: Already on the market FSBO. Low funnel (late stage).
Definition:
These leads are actively trying to sell their home on their own but are open to considering backup options. While they may not be ready to list with an agent immediately, they often need support during the process.
One of the hardest parts of the sales process is determining which clients are truly ready to sell. FSBO sellers are already trying to sell and often discover that selling on their own is more challenging than expected. Most will eventually hire an agent, making these leads our highest-converting prospects!
Best Practices for Outreach
- Offer Support: Start by helping them succeed in their FSBO process.
- Show Value: Share tips and guidance to build trust and credibility.
- Position Yourself: Present yourself as the backup option if FSBO isn’t working for them.
SOLD.com Seller Leads Playbook
Intro Script:
"Hi [Lead’s Name], this is [Your Name] with [Your Company]. SOLD.com has informed me that you are currently selling your home on your own, which is great!
I wanted to reach out and see if there’s anything I can do to assist—whether it’s offering some tips or insights on the local market. How has the process been going for you so far?"
Email Example:
Subject Line: Support for Your FSBO Journey
Hi [Lead’s Name],
I noticed you’re selling your home on your own, which is fantastic!
I wanted to reach out and see if there’s anything I can do to support you—whether it’s offering some tips, local market insights, or just being a resource while you go through the process.
How has everything been going for you so far? If you have any questions or would like a fresh perspective, I’d be happy to help.
Key Takeaways
- FSBO leads are highly motivated and often convert to working with an agent.
- Focus on being helpful and supportive to build trust.
- Use the provided script and email template to initiate meaningful conversations.
Need More Help?
Chat with us now, email us at [email protected], or submit a request to receive a callback from our Agent Success Team.
